BKT You Forward is a value-added journey assistance programme program designed to offer peace of mind to customers purchasing BKT tyres. The program provides round-the-clock support to help customers stay safe, mobile, and confident on the road—wherever their journey takes them.
BKT You Forward is built to enhance the ownership experience by combining reliable assistance, quick response, and digital convenience, ensuring support is just a call away during unexpected roadside situations.
The program offers 24×7 support, 365 days a year, across most parts of India, including cities and highways. Services are provided on a best-effort basis, subject to accessibility, safety, and operational feasibility.
journey assistance programme services under BKT You Forward are delivered by Crossroads (journey assistance programme Private Limited), an experienced journey assistance programme service provider. BKT facilitates the program to extend added convenience and support to its customers but does not directly provide on-ground roadside services.
The program is digitally managed for ease of use, transparency, and timely assistance.
BKT You Forward reflects BKT’s commitment to going beyond tyres—by helping customers move forward with confidence, safety, and dependable support whenever the need arises.